A: While it’s true that elections can drive market volatility and shifts in investor sentiment in the short term, history shows that, over the long run, fundamentals like economic growth and corporate earnings tend to be far more important drivers of stock returns.
That said, there are some interesting historical trends around stock market performance during election years, especially years when an incumbent president is running for reelection.
According to our analysis, for the last 10 election years in which an incumbent was running, the S&P 500 Index has ended the year in positive territory, with an average return of 17.4 percent. That’s well above the average annual return of around 10 percent for all years.
Why might markets tend to perform better in incumbent reelection years? A big part of the answer likely comes down to the incentives for incumbents to take pro-growth policy actions to boost their reelection prospects. Fiscal and monetary policy may become more stimulative in these years, as incumbent administrations work to keep an economic expansion going.
We’ve already seen some of this dynamic play out, with large fiscal packages like the Creating Helpful Incentives to Produce Semiconductors (CHIPS) Act, the Inflation Reduction Act, and the resumption of tax credits like the Employee Retention Credit injecting billions of dollars into the U.S. economy. Despite being an election year, the Federal Reserve has signaled that it will base its rate decisions solely on economic data rather than political calculations.
However, it’s important not to overstate the impact of elections on markets based on these data points alone. Underlying economic fundamentals like consumer spending, the labor market, earnings growth, and productivity gains tend to be more powerful drivers of stock returns over time. The rollout of artificial intelligence tools and their potential productivity benefits could be a strong tailwind for markets this year, regardless of the presidential election’s outcome.
Moreover, markets can certainly climb or sell off sharply in election years for reasons wholly separate from elections. For instance, the 2008 financial crisis triggered a major sell-off late in that election year, while the extraordinary stimulus response to the COVID-19 pandemic sent stocks soaring into year-end 2020 after the November election.
While elections tend to garner outsize attention, they are just one of many inputs for markets. Investors would be wise to look past the political noise and partisan narratives and remain focused on the fundamentals that drive long-term returns. Diversification, discipline, and sticking to your plan should be top priorities, regardless of who occupies the White House.
Q: Some economists are predicting a recession, and I’m in my early 60s. How could this impact my retirement?
The decision to retire is complex and personal, and even more so when the stock market is volatile and the economic climate is so uncertain. But all the planning you’ve done over the years, such as analyzing various scenarios with your financial advisor, will come to good use in these final years of your career.
Even if gloomy forecasts are making you feel anxious, one of the cardinal rules of investing is to stay invested. Remember: Market timing is a fool’s errand. You’d need to have access to a magic crystal ball—not just once, but twice—to be able to know just when to get out of the stock market and when to get back in.
Instead of doing anything drastic, consider taking these financial steps to best position your retirement plan in case of a recession.
Take stock of your financial plan. Revisiting and updating your projected household expenses is paramount. That way, you’ll have a thorough understanding of the income needs from your portfolio.
You should also work with your financial planner to test the resilience of your nest egg against market fluctuations by rerunning projections and layering on several different what-if scenarios.
Calculate your cash cushion. The amount you need is based on personal preference. Building your portfolio buckets may help you become comfortable with the amount of cash you should hold. We recommend keeping about a year’s worth of expenses in cash as an emergency reserve. As you approach retirement, it can make sense to increase this amount, depending on your other sources of retirement income.
Recessions normally don’t last longer than a year. Having a cushion will insulate you from being forced to sell equities in a falling market.
Use tax-loss harvesting. With taxable accounts, it’s always prudent tax planning to be proactive about realizing any capital losses. They can be used to reduce your tax bill by offsetting previously realized gains. Anything you can do to give yourself an edge will help in the long run.
As always, you should speak with your financial and tax advisors about your personal financial situation before you make any decisions. If you don’t have a thorough financial plan that addresses your retirement under various market and economic conditions, now is a good time to consider one.
Indirect Recordkeeper Compensation Coming into Focus
We previously reported on a case from the U.S. Court of Appeals for the 9th Circuit requiring plan fiduciaries to consider all compensation received by plan recordkeepers, including indirect compensation, when evaluating the reasonableness of fees. In that case, the judge said plan fiduciaries were required to consider the revenue the recordkeeper received from managed account services provided to plan participants. Bugielski v. AT&T Services, Inc. (9th Cir. 2023)
This principle has also been endorsed by a federal court in New York. In that case, the plaintiffs claim that TIAA-CREF, a recordkeeper with significant exposure in the higher-education market, undertook an aggressive campaign to increase revenue by selling ancillary services to plan participants. The district court refused to dismiss the case, noting that fiduciaries are required to monitor administrative fees and all compensation that the service provider receives relative to the services delivered. The case will proceed to determine whether plan fiduciaries appropriately considered all compensation received by the recordkeeper. Carfora v. Teachers Insurance Annuity Association of America (S.D. N.Y. 2024)
Use Forfeitures to Offset Employer Contributions? Maybe Not.
We recently reported on several cases challenging the use of plan forfeitures. Forfeitures result from participants leaving employment before being fully vested in their employer contributions. Historically, forfeitures routinely have been used either to offset the employer’s matching contributions or to pay plan expenses. Plan documents often say that forfeitures may be used for either purpose. The argument in these cases is that plan fiduciaries are obligated to do what is in the best interest of plan participants, and, when given a choice in the use of forfeitures, they should first pay plan expenses, which would otherwise be charged against participant accounts. Using forfeitures to first reduce the employer’s matching contributions is allegedly a fiduciary breach.
Ten lawsuits have been filed making these allegations. Initial decisions in these cases conflict. In a case against Qualcomm, the court accepted the basic argument that, given the choice, plan fiduciaries have a duty to use forfeitures in the best interest of plan participants. The defendant’s motion to dismiss was denied. Perez-Cruet v. Qualcomm Incorporated (S.D. Cal. 2024)
In a similar case against HP, the court acknowledged that plan fiduciaries exercise discretion when deciding how to use plan forfeitures. However, the court found it implausible to require that plan forfeitures always be used first to pay plan expenses and then to reduce the employer’s contribution. The case was dismissed with leave to file an amended complaint. Hutchins v. HP Inc. (N.D. Cal. 2024)
Using forfeitures to offset employer contributions is a longstanding and widely accepted practice, permitted under Internal Revenue Service (IRS) regulations and consistent with guidance from the Department of Labor (DOL). In view of the conflicting initial decisions in these cases, plan fiduciaries should review their approaches to plan forfeitures and confirm that they are following their plan documents.
Cybersecurity Nuggets
In public remarks, a DOL representative reiterated the importance of cybersecurity in protecting participants’ retirement assets and noted the DOL’s focus on this issue. In the context of these remarks, the representative noted that artificial intelligence is making it harder to protect against cyberlosses. For instance, estimates say that it would take artificial intelligence only six seconds to duplicate a person’s voice to circumvent voice-recognition technology.
In a recent interview with a DOL agent as part of a random DOL plan audit, the agent asked the plan sponsor detailed questions about cybersecurity protocols and about information transfer protocols between the plan sponsor and its vendors. The DOL agent also wanted to know what steps plan fiduciaries had taken to confirm that their vendors’ cybersecurity programs met the DOL’s best practice guidelines.
Merrill Lynch has alerted state authorities in Maine that, in an isolated incident, the personal data of more than 1,800 Walmart retirement plan participants was inadvertently sent to an external party. The Walmart plan reportedly has more than $35 billion in assets and more than 1.6 million active participants. Affected plan participants will be provided a two-year membership in an identity theft protection program.
Recordkeeping and Investment Fees Cases: Process Wins and Courts of Appeals Resurrect Dismissed Cases
The flow of fees cases continues. Several were settled, were dismissed, or lost motions to dismiss and will proceed. In three instances, courts of appeals have reinstated fees cases that had been dismissed by district courts. The district courts found that the cases filed did not include sufficient allegations to state a plausible claim. The courts of appeals found otherwise, so the cases will go back to their district courts for further proceedings. Kruchten v. Ricoh USA Inc. (3rd Cir. 2024), Mator v. Wesco Distribution Inc. (3rd Cir. 2024), Perkins v. United Surgical (5th Cir. 2024)
In one case, after the facts of the case had been developed through depositions and document requests, the plan fiduciaries filed a motion for summary judgment. Based on the fiduciaries’ thorough process and reasonable decision-making, summary judgment was entered in their favor. Silva v. Evonik Corp. (D. N.J. 2024) The judge particularly noted the following:
Meetings were held quarterly, and, prior to meetings, investment reviews were prepared and distributed to committee members, including asset allocations, fees, and performance versus industry benchmarks.
Regular review of expenses included evaluation of recordkeeping fees, investment fees, and the use of revenue sharing to offset plan expenses.
Pension Nuggets
When pension plan liabilities are settled by transferring them from a plan to an insurance company, plan fiduciaries must select the “safest” available annuity provider, unless circumstances indicate that doing otherwise would be in the best interest of participants and beneficiaries. Several lawsuits have been filed challenging the selection of Athene as an annuity provider as not meeting the Pension Benefit Guaranty Corporation’s safest available provider requirement. Athene is characterized by the plaintiffs as a “highly risky private-equity-controlled insurance company with a complex and opaque structure.” Bueno v. General Electric Company (N.D. N.Y., filed 2024) Allegations of this nature are novel.
Cases challenging the use of outdated actuarial tables to calculate joint, survivor, and early retirement benefits are proceeding and reaching different conclusions.
The case against Kellogg was dismissed because the judge found that the Employee Retirement Income Security Act (ERISA) does not contain a requirement that mortality tables be reasonable, and there is no requirement in ERISA that defendants regularly update their tables. Reichert v. Bakery, Confectionary, Tobacco Workers, and Grain Millers Pension Committee (E.D. Mi. 2024) This is an unusual outcome as most of these cases have been permitted to proceed to trial.
In a case against Citgo, the judge refused to enter summary judgment for the company, concluding—at least initially—that the actuarial assumptions used in calculating actuarial equivalents must be reasonable. He also observed that plan fiduciaries may not follow the terms of their plans if doing so would violate ERISA, suggesting that plan fiduciaries should ignore unreasonable actuarial assumptions. Urlaub v. Citgo Petroleum Corporation (N.D. Ill. 2024)
DOL’s Expanded Fiduciary Rule on Hold
The DOL’s latest rule expanding fiduciary coverage has been put on hold. The DOL sees significant risks to retirement plan participants from brokers and insurance agents as money is withdrawn from retirement plans. To address this issue, the DOL issued a regulation in 2024 expanding ERISA’s fiduciary definition to include those advising on rollovers out of retirement plans, regardless of the frequency of the interaction. The DOL’s prior, similar regulation was struck down in 2018 as exceeding the DOL’s authority. The new regulation has also been challenged, and a federal judge in Texas has put the new rule on hold until the court orders otherwise. In issuing the order, the judge expressed his expectation that the new regulation will ultimately be struck down. American Council of Life Insurers v. U.S. Department of Labor (5th Cir. 2024)
Managed Accounts Challenged as Default Investments
A participant in the Bechtel 401(k) plan has filed a class action lawsuit alleging that it was a breach for plan fiduciaries to use managed accounts as a 401(k) plan’s qualified default investment alternative (QDIA). The complaint alleges that few participants provided personalized information about their financial situations but were still charged managed account fees. The lawsuit claims that, without personal input from plan participants, the managed accounts were essentially very expensive target-date funds and that target-date funds could have been used instead. Hanigan v. Bechtel Global Corporation (E.D. Va., filed May 2024) The DOL’s 2006 regulation establishing QDIAs included the potential use of managed accounts, so it will be interesting to see how this case develops.
Ex-Girlfriend from Decades Ago Awarded $750,000 401(k) Balance
Jeffrey Rolison went to work for Procter & Gamble in 1987. At the time, when enrolling in the Proctor & Gamble 401(k) plan, he listed his girlfriend, Margaret Sjostedt, as his 401(k)-plan beneficiary. Twenty-eight years later, in 2015, Jeffrey died with a 401(k) account balance of just over $750,000. By that time, Jeffrey had not married and did not have children. The original beneficiary designation form naming Margaret was still on file.
Margaret and Jeffrey split up after a couple of years, in 1989, and Margaret went on to get married and have two children. After learning that Margaret was the designated beneficiary on file, Jeffrey’s surviving brothers fought the issue, contending that Margaret was not who Jeffrey wanted as his beneficiary and the money should go to his estate—and eventually to the brothers.
Deciding that the beneficiary designation would be followed, the court noted that, over the intervening years, Jeffrey had from time to time accessed his account and had the opportunity to change his beneficiary. He had also received participant communications referencing beneficiary designations. The only evidence the brothers had was their own, potentially self-serving statements of their prior conversations and their beliefs about what Jeffrey would have wanted. The judge was unpersuaded. Procter & Gambel U.S. Business Services Company v. Estate of Jeffrey Rolison (M.D. Penn. 2024)
ESG Caution: American Airlines ESG Suit Survives Motion for Summary Judgment, Proceeds to Trial
As previously reported here, plan participants sued American Airlines for including funds in their 401(k) plan that advance environmental, social, and governance (ESG) causes, alleging that they are not in the best interests of the plan participants. The judge denied American Airlines’ motion to dismiss, accepting the general propositions that ESG investments underperform their non-ESG peers and that ESG investments are not exclusively focused on financial gain to plan participants. The claim is that these characteristics potentially violate ERISA’s exclusive benefit rule.
Following the same logic, the judge has also denied American Airlines’ motion for summary judgment. Unlike a motion to dismiss, which is filed early in a case, a summary judgment motion is filed after the facts of the case have been developed. Spence v. American Airlines, Inc. (N.D. Tex. 2024)
The bottom line is that ESG investing may continue to be a topic in litigation. Plan fiduciaries should be familiar with the DOL’s rule on this topic, “The Prudence and Loyalty in Selecting Plan Investments and Exercising Shareholder Rights” (also known as the ESG rule), which gives direction regarding how to approach selection and monitoring of ESG investments.
Supreme Court’s Elimination of Chevron Deference Already Impacting Retirement Plans
A lawsuit against Chevron in 1984 included a challenge to how individual states were enforcing the Clean Air Act. The Supreme Court held that federal court judges must defer to reasonable agency interpretations of laws, creating the Chevron Deference rule. This ceded interpretation of federal law to the various agencies responsible for issuing regulations and enforcing the law when there was ambiguity. The Chevron Deference rule has been foundational to the decisions in countless cases—including many in the retirement and employee benefits area.
In its previous term, the Supreme Court reconsidered the Chevron Deference rule and abandoned it, finding that federal judges—not agencies—are responsible for interpreting laws. Loper Bright Enterprises v. Department of Commerce (S. Ct. 2024) This is already having a direct impact on cases involving retirement plans.
We also previously reported on an unsuccessful lawsuit by 26 states and other parties to throw out the DOL’s new ESG rule. State of Utah v. Walsh (N.D. Tex. 2023). The district court’s decision was appealed.
During the appeal, the Supreme Court issued its opinion in Loper Bright, throwing out Chevron Deference. Because the district court decision in Utah v. Walsh used Chevron Deference as a basis for its decision, the case was sent back to the Texas district court for it to once again consider the appropriateness of the ESG Rule under ERISA. Utah v. Su (5th Cir. 2024)
Even with elimination of Chevron Deference, in cases where there is statutory ambiguity, judges may still take due consideration of agency views, but they are not obligated to defer to agencies’ interpretations. Eliminating Chevron Deference creates some uncertainty about whether previously settled issues will be reopened, and whether potentially more conflicting court decisions could work their way through the system, ultimately landing at the Supreme Court to be resolved.
Rivers offer another example. Narrow and broad rivers can convey the same amount of water, depending on their depth and flow. One river, which delivers nearly 20 percent of the world’s freshwater to the ocean, varies in width from less than one mile to more than 30 miles across. Its name, relevant to today’s market discussion, is the Amazon.
So far this year, leadership in the U.S. stock market has been extraordinarily narrow, with five mega-cap technology powerhouses—Alphabet, Amazon, Meta, Microsoft, and NVIDIA—delivering a full 60 percent of S&P 500 Index returns. Without this quintet, the index would have shown negative returns for the second quarter.
Most market watchers view such a narrow market as less healthy and resilient than more broad-based participation. Yet this small group of stocks has driven markets relentlessly higher.
Since February of last year, the S&P 500 has increased by nearly 40 percent without a single daily decline of 2 percent or greater. As shown in Figure One, this represents the fourth longest period without a 2 percent decline since 1990, and the current period has a higher annualized return than the other three.
Figure One: Trading Days Without a 2 Percent or Greater Decline (1990–June 2024)
Sources: Morningstar Direct, CAPTRUST Research. Percentage returns are annualized.
Market Rewind: Second Quarter 2024
April began on rocky footing as inflation data came in hotter than expected, quelling hopes for a second-quarter Federal Reserve interest rate cut. That same month, markets also digested escalating Middle East tensions after a volley of attacks between Iran and Israel, causing volatility in stock and energy prices.
However, the markets quickly recovered, as these tensions calmed and a string of data releases suggested the U.S. labor market, consumer spending, and overall economic activity were cooling in an orderly fashion, while corporate earnings remained solid.
U.S. large-cap stocks continued their early-year momentum, with the S&P 500 delivering returns of 4.3 percent and finishing the quarter just shy of a new all-time high. Overall results masked more disparate activity beneath the surface, with more than half of the 11 S&P 500 sectors posting negative returns for the period.
In contrast, small-cap stocks struggled to a 3.3 percent loss as larger companies continued to capture the lion’s share of market gains. Despite continued economic strength, smaller companies have lagged under higher interest rates, due to their tendency to carry higher levels of debt.
Figure Two: Second Quarter 2024 Market Recap
Asset class returns are represented by the following indexes: Bloomberg U.S. Aggregate Bond Index (U.S. bonds), S&P 500 Index (U.S. large-cap stocks), Russell 2000® (U.S. small-cap stocks), MSCI EAFE Index (international developed market stocks), MSCI Emerging Market Index (international emerging market stocks), Dow Jones U.S. Real Estate Index (real estate), and Bloomberg Commodity Index (commodities).
Outside the U.S., performance varied by region. Currency weakness weighed on Japan, and political uncertainty hampered Europe. Emerging market stocks added to their first-quarter gains with a 5.1 percent return in the second quarter. Performance was buoyed by market-friendly actions from Chinese authorities to support the nation’s struggling real estate sector, plus continued strong results from the Taiwanese semiconductor sector.
Interest rate–sensitive segments of the market underperformed, as the yield on the 10-year U.S. Treasury bond climbed from 4.2 to 4.4 percent. Core U.S. bonds sold off in the final week under pressure from rising interest rates, to finish the quarter essentially flat. Credit spreads remained stable for the period. Real estate showed a modest loss of 1.6 percent.
Commodities were volatile as energy prices, particularly oil prices, experienced swings due to geopolitical tensions and production adjustments by major exporters. Precious and industrial metal prices advanced, especially gold, silver, and copper, while agricultural commodities lagged.
Broad Perspectives on Narrow Market Leadership
The narrowness or breadth of various economic and market conditions can provide important clues to their strength or fragility. Today, we see narrow conditions not just within the stock market but also in key areas such as consumer behavior, inflation drivers, and election outcomes. These factors carry important implications for the future direction of the economy and markets.
When a smaller group of companies drives overall index performance, that index can become increasingly top heavy. As shown in Figure Three, the 10 largest companies in the S&P 500 now represent 36 percent of the index—the highest degree of concentration since the 1970s.
Figure Three: Total Weight of the Top 10 Stocks in the S&P 500 Index
Sources: Morningstar Direct, CAPTRUST Research
To put this in perspective, Microsoft—the highest-weighted stock in the S&P 500—currently has a market capitalization of more than $3.4 trillion, which is nearly 100 times larger than that of the median stock. The level of concentration in these top stocks has now reached a multi-decade record, far higher than what the markets witnessed during the height of the dot-com bubble.
Optimists argue that this degree of concentration should not be concerning, because it demonstrates the exceptional growth, durability, and sheer earnings power of these few companies. It also reflects their ability to navigate the high interest rates, inflationary pressures, and geopolitical uncertainty of the past few years better than their peers.
However, others view this degree of concentration as a sign of market vulnerability. The combination of a narrow market and high valuations increases concerns about the potential for a correction (a decline of 10 percent or more from recent highs) if these companies fail to deliver on lofty earnings growth expectations.
Although analysts now expect earnings growth will stretch across a much larger swath of the equity markets in the second half of 2024 and in 2025, any such expansion of market strength is likely to depend on lower interest rates.
Narrowing Consumer Strength
Consumer spending is the single largest component of U.S. economic activity. The consumer’s ability and willingness to spend during and after the COVID-19 pandemic has, in large measure, prevented a significant economic slowdown, despite high inflation and restrictive monetary policy. Now, it seems consumers could be losing steam.
Recent retail sales data suggests cooling spending activity. Inflation-adjusted retail sales for the April to May period fell by 1.2 percent compared to the first quarter of 2024, with spending on goods showing particular weakness. Other discretionary categories such as food services and drinking places have fallen for three of the past five months. Despite positive movement in some areas, such as automotive-related sales, the overall picture points toward more cautious consumer behavior. [1]
Another place where consumer stresses are becoming evident is in credit utilization. Total credit card balances have now eclipsed $1.1 trillion, while the average interest rates for accounts carrying a balance have risen above 22 percent. Nearly one in five credit card users have maxed out their available credit. Delinquency rates for both auto loans and credit cards have surpassed their 2019 levels by 15 percent and 28 percent, respectively. [2]
A likely contributor to credit card stress is the depletion of savings accumulated during the pandemic. One frequently cited pillar of consumer strength over the past four years is the surplus of savings built up throughout the pandemic, partly due to substantial government stimulus payments.
Now, this savings cushion is narrowing. As usual, the greatest stress is being felt by those with the lowest incomes, as household budgets are squeezed by rising prices, high interest rates, and climbing rent payments. Levels of consumer sentiment for the lowest third of earners is far below that of middle and high earners. And, as shown in Figure Four, while higher-income households continue to maintain a cushion of excess savings, the level of inflation-adjusted liquid assets for the bottom 20 percent of earners has deteriorated since 2019. [3]
Figure Four: Changes in Real Household Liquid Assets
Sources: Board of Governors of the Federal Reserve System, U.S. Bureau of Economic Analysis, CAPTRUST Research
Despite these warning signs, the strong labor market remains a powerful tailwind for consumer activity. The ability to find and keep a job that pays wages that grow faster than inflation plays a pivotal role in supporting consumer confidence and activity.
While the unemployment rate rose slightly in June, its level of 4.1 percent is still far below the 40-year average of 5.8 percent. The labor force participation rate among prime-age workers (those between ages 25 and 54) has also risen to a two-decade high, helping offset the surge of early retirements witnessed during the pandemic. And the number of job vacancies per unemployed worker remains at 1.2, matching its pre-pandemic level. [4]
Narrowing Inflation Drivers
Following 2022’s inflation spike, which saw the consumer price index (CPI) rise to a four-decade high of 9 percent, there has been a substantial cooling in price pressures. In May, inflation was lower than expected at 3.3 percent on a year-over-year basis. This was the smallest monthly gain for more than two years. Although there is still some distance to cover before reaching the Fed’s 2 percent inflation target, continuing signs of declining inflation sustain hopes that the Fed could deliver its first rate cut later this year.
Another positive sign is that the number of categories showing more than 2 percent inflation within the basket of goods and services used to calculate CPI continues to narrow. At its peak in 2022, virtually all major categories of goods and services exceeded the Fed’s 2 percent target. As Figure Five shows, the number of categories exceeding this threshold has steadily declined since. Several essential categories, including shelter and medical care, which tend to carry higher weights within the CPI, continue to hold inflation above target. Others, including new and used vehicles and airfares, have fallen considerably. This indicates that inflation in those categories is likely due to specific factors, rather than broad-based price pressures—a positive sign that inflation is not firmly entrenched.
Figure Five: Number of Core CPI Categories with Inflation Greater than 2 Percent (Year Over Year)
Sources: U.S. Bureau of Labor Statistics, CAPTRUST Research
Another positive sign is that the magnitude of price increases has subsided. At the peak, prices of essential items such as dairy were up more than 20 percent from the prior year. Today, the rate of change in this category has fallen to just 1 percent.
A Narrow Election
Historically, presidential election years have seen solid investment returns. This is especially true in years when an incumbent is running for reelection, as administrations are motivated to use government tools to maintain economic strength. Over the past 50 years, election years with a running incumbent have seen S&P 500 returns of more than 17 percent on average.
History also tells us that markets can thrive under any division of government. Markets performed well under both of the current presidential candidates’ previous terms.
However, rarely have the policy differences between candidates been so great—from international relations, tariffs, and deglobalization, to tax, energy, and regulatory policy. It was already shaping up to be a close and unpredictable election, even before the attempted assassination of former President Trump on July 13. This horrific event will change the dynamic of the race in unpredictable ways, and there will likely be many more twists and turns between now and November.
Control of Congress is also paramount for either party to fulfill its agenda. This is important given the significant fiscal policy imperatives on the legislative docket in 2025. The debt ceiling extension passed in June of this year is set to expire on January 1, 2025, which will require Congress to return to the negotiation table. More than $4 trillion of tax provisions are also set to expire next year, without an extension.
Regardless of who wins the presidential election, they will inherit a fraught federal budget when they take office. Due to ballooning government debt in the post-pandemic era, plus the high interest rate environment, the interest expense on federal debt has nearly doubled over the past three years.
Interest expense on government debt now exceeds defense spending as a share of the federal budget. This represents a potential risk to investors if neither candidate or party is able to enact fiscal reform. Continued deterioration of the fiscal situation could translate to higher bond market volatility due to changing supply and demand dynamics for Treasury bonds.
So far, markets have remained calm amid the dramatic events of this early election season. Although presidential election years generate abundant headlines, they typically have a more muted effect on markets. Nevertheless, given the substantive differences between the candidates’ policy priorities, it is likely that election uncertainty will eventually make its way into markets. When or if the odds of the election become clearer, industries that are connected to the policy preferences of the candidates and parties are likely to react, particularly around the energy and financial sectors.
Broad Possibilities
At this halfway point of the year, the financial markets have delivered a broad range of results—from exceptional returns for U.S. large-cap and international equities to disappointing outcomes for more interest rate–sensitive categories such as small-cap stocks, bonds, and real estate. Corporate earnings have been robust among the largest companies, but this growth must broaden to return the market to a more balanced position.
Although investing always involves uncertainty, investors prefer unknowns that they can analyze and discount. The remainder of the year will present challenges that are less fundamental in nature, and therefore perhaps more troubling to markets: the outcome of a narrow election season, the actions of Fed policymakers, the unknown impacts of emerging technology, and significant geopolitical risks.
While investors should be alert to these risks and the potential for changing conditions, they should also recognize that change often creates new opportunities.
[1] “Retail Sales Confirm Continued Consumer Spending Pullback,” The Conference Board
[2] New York Fed Consumer Credit Panel/Equifax, Board of Governors of the Federal Reserve System, CAPTRUST Research
Life insurance can help financially protect your loved ones when you die. This type of policy ensures a payout will go to the person you name (your beneficiary) when you’re gone. The payout is generally tax-free.
Your beneficiary can then use your life insurance payout to cover any debts that you have left behind, like mortgages, car loans, or credit card debt. Life insurance payouts can also pay for final expenses and estate taxes or can serve as an inheritance for the beneficiary.
What Else Can Life Insurance Do?
Life insurance can provide benefits while you’re living, as well. First, it offers the peace of mind that comes from knowing your loved ones will be cared for. Also, some life insurance policies come with a cash value that you can withdraw or borrow. You can also use the cash value of the policy as collateral to apply for loans or supplement your retirement income.
There are also policies that pay out before your death if you become incapacitated or terminally ill.
Who Should You Name as a Beneficiary?
Your primary beneficiary is the person (or a corporation or legal entity) who receives the proceeds of your insurance policy. You can also name a contingent beneficiary to receive the proceeds if your primary beneficiary dies with or before you. For instance, if your primary beneficiary is your spouse, and you die together, you will need a contingent beneficiary listed on the policy. The contingent beneficiary then becomes the primary beneficiary. Another option is to name multiple beneficiaries and specify what percentage of the net death benefit each is to receive.
You should carefully consider the ramifications of your beneficiary designations to ensure that your wishes are carried out as you intend.
Generally, you can change your beneficiary at any time by signing a new designation form and sending it to your insurance company. However, if you have named someone as an irrevocable (permanent) beneficiary, you will need that person’s permission to adjust any of the policy’s provisions.
How Much Life Insurance Do You Need?
Your life insurance needs will depend on factors such as your age, marital status, the size of your family, the nature of your financial obligations, your career stage, and your goals. Your best resource for figuring this out may be a financial professional, who can assist with determining what you need—and what you can afford.
These questions can help guide you, as well:
What immediate financial expenses (e.g., debt repayment, funeral expenses) would your family face upon your death?
How much of your salary is devoted to current expenses and future needs?
How long would your dependents need support if you died tomorrow?
How much money do you want to leave for the things that matter to you, like funding your children’s education, leaving an inheritance, or gifts to charities?
Your needs will change over time, so be sure to reevaluate your coverage regularly.
Types of Life Insurance Policies
There are two basic types of life insurance: term and permanent.
Term life insurance policies provide life insurance protection for a specific period. If you die during the coverage period, your beneficiary receives the policy death benefit. If you live to the end of the term, the policy simply terminates, unless it automatically renews for a new period.
Permanent life insurance policies provide protection for your entire life, so long as you pay the premium to keep the policy in force. Premium payments are larger in the early years of the policy in order to accumulate a reserve. In later years, this accumulated reserve, known as the cash value, is used to cover the shortfall between premium payments and insurance payouts. Should the policy owner discontinue the policy, the cash value is returned to the policy owner.
Where Can You Buy Life Insurance?
Your employer may offer it through a group life insurance plan. You can also buy insurance through a licensed life insurance agent or broker, or directly from an insurance company.
Any policy that you buy is only as good as the company that issues it. Ratings services, such as AM Best, Moody’s, and Standard & Poor’s, evaluate an insurer’s financial strength. The company offering coverage should provide you with this information.
A financial advisor can help you understand which type of life insurance might be best for you, and how much coverage you should purchase. They may also be able to provide a list of life insurance agents or brokers in your area. For help getting started, call CAPTRUST.
What is a Trust?
A trust is a legal entity that holds assets for the benefit of another. Think of a trust as a safe that can be loaded with anything you choose. You get to decide who can open that safe, and when.
There are generally three parties in a trust arrangement:
The grantor (also called a settlor): This is the person who creates and funds the trust.
The beneficiary: This is the person or people who receive benefits from the trust, such as income or the right to use a home. These individuals have what is called an equitable title to trust property.
The trustee: This is the person or people who hold legal title to trust property, administer the trust, and have a duty to act in the best interest of the beneficiary.
You create a trust by executing a legal document called a trust agreement. The trust agreement names the beneficiary and the trustee. It also contains instructions about what benefits the beneficiary will receive, what the trustee’s duties are, and when the trust will end, among other things.
Potential Advantages
A trust can:
Help reduce estate taxes;
Shield assets from potential creditors;
Avoid the expense and delay of probate*;
Preserve assets for your children until they are grown, in case you die while they are still minors;
Create a pool of investments that can be managed by professional money managers;
Set up a fund for your own support in the event of incapacity;
Shift part of your income tax burden to beneficiaries in lower tax brackets; and
Provide benefits for charity.
*Note: Probate is the court-supervised process of settling a deceased person’s estate. Probate can be a complicated process and often takes six to 18 months to complete.
Potential Considerations
Trusts also have potential disadvantages. First, there are costs associated with setting up and maintaining one. These may include trustee fees, professional fees, and filing fees. It’s also important to know that, depending on the type of trust you choose, you may give up some control over the assets in the trust. Also, maintaining the trust and complying with recording and notice requirements can take considerable time. Lastly, income generated by trust assets and not distributed to trust beneficiaries may be taxed at a higher income tax rate than your individual rate.
Types of Trusts
There are many types of trusts, the most basic being revocable and irrevocable. The type of trust you should use will depend on what you’re trying to accomplish.
Revocable Trusts
A revocable trust, also called a living trust, is a trust that you create while you’re alive. This type of trust:
Avoids probate. Unlike property that passes to heirs by your will, property that passes by a living trust is not subject to probate, avoiding the delay of property transfers to your heirs and keeping matters private.
Maintains control. You can change the beneficiary, the trustee, and any of the trust terms as you wish. You can also move property in or out of the trust, or even end the trust and get your property back at any time.
Protects against incapacity. If, because of an illness or injury, you can no longer handle your financial affairs, a successor trustee can step in and manage the trust property for you while you recover. In the absence of a living trust or other arrangement, your family may have to ask the court to appoint a guardian to manage your property.
A revocable trust can also continue after your death. You can direct the trustee to hold trust property until the beneficiary reaches a certain age or gets married, for instance.
Despite these benefits, revocable trusts have some drawbacks. A revocable trust does not:
Remove assets from your estate for tax purposes. Although these assets would avoid probate, they are still owned by the grantor and would be included in the gross estate.
Provide creditor protection.
Provide tax advantages.
Irrevocable Trusts
An irrevocable trust is a type of trust where, once established, the grantor generally can’t change, revoke, alter, or modify the trust. These trusts are considered separate entities, can remove assets from an individual’s estate, and may be subject to their own tax filing. There are many types of irrevocable trusts depending on what you want to fund it with, your intended beneficiary, and the access required. Irrevocable trusts can be established and funded during life or at death, depending on your goals for the trust.
An irrevocable trust:
Avoids probate. Assets owned by an irrevocable trust are distributed subject to the terms of the trust outside of the probate process.
Exists outside of your gross estate. For those with a taxable estate, funding an irrevocable trust during life can remove those assets and their growth from your taxable estate.
Provides creditor protection. Assets are generally considered no longer in the control of the grantor and would generally not be subject to creditors. Provisions can be added to protect assets from the beneficiaries’ creditors as well.
Provides control over distributions.Trust provisions determine when and how trust beneficiaries receive assets from the trust.
As the name implies, an irrevocable trust cannot be revoked. Although some changes can be made depending on trust rules, the funding of these trusts is generally permanent and irreversible.
Funding a Trust
You can put almost any kind of asset into a trust, including cash, stocks, bonds, insurance policies, real estate, and artwork. The assets you choose to put in a trust will depend largely on your goals. For example, if you want the trust to generate income, you could put income-producing assets, such as bonds, in your trust. If you want your trust to create a fund that can be used to pay estate taxes after your death or to provide for your family when you die, you might fund the trust with a life insurance policy.
Since an irrevocable trust is a separate entity, gifting rules would apply, and the transfer may be subject to gift tax at the time it is funded.
For help deciding which type of trust might fit your needs and goals, call CAPTRUST.
This is a true story, and more common than you might expect.
“Even seasoned nonprofits can easily become preoccupied with the sort of day-to-day challenges that impact the organization’s operations and not give enough focus to planning and bigger picture needs,” says Heather Shanahan, CAPTRUST senior director of endowments and foundations.
In the hustle and bustle of putting out small fires, it’s not unusual for leaders to get stuck in short-term survival mode and neglect some longer-term strategic issues, like succession planning. “In these situations, where hasty decisions are made during leadership transitions, sometimes even a good hire won’t stay.”
Certainly, nonprofit executives must address immediate issues, including fundraising, allocating grants, managing volunteers, recruiting and retaining staff, engaging board members, and adapting programs to changing needs, to name a few. But they should also carve out some capacity to address strategic issues like succession planning. Failure to do so may leave them vulnerable to leadership gaps and potential disruptions in their mission-driven work.
On some level, this is true for all organizations, but nonprofits are especially at risk because they often rely more heavily than for-profit organizations on the character, network, and reputation of their leaders to attract funding, partnerships, and volunteers. Abrupt changes in leadership can destabilize operations. They may also create uncertainty about the organization’s direction and impact, potentially eroding trust and support.
“Succession planning is about identifying risks and developing leaders to ensure continuity of both internal operations and the external perception of the organization,” says Heidi Spencer, a CAPTRUST senior financial advisor who specializes in helping religious organizations. “In the context of endowment or foundation boards and committees, succession planning means being prepared for both planned and unexpected transitions in key leadership roles.”
But succession planning goes beyond simply filling vacant positions. It means identifying critical roles and competencies needed for the organization’s future success, then developing a pipeline of individuals who could step into those roles. By identifying potential leaders and nurturing their growth over time, the organization can also ensure a smoother transfer of knowledge and responsibilities.
Effective governance requires nonprofit executives and board members to look beyond their current composition and consider the future needs of the organization. “For instance, if current leadership demographics don’t match the demographics of the community, succession planning can help,” says Spencer. “If leaders and board members are looking around and thinking ‘we need more young people,’ or ‘we need more people of color,’ the succession-planning process can be an opportunity to find those future leaders, grow their skills, and start handing over the knowledge they need to be successful.”
Getting Started
A comprehensive succession planning process begins by identifying the critical roles that may need to be transitioned in coming years. “I tell leaders to start by taking an inventory of their organization’s leadership positions, including board officers, committee chairs, senior leadership, and key staff roles,” says Shanahan. “From there, assess each role’s impact on the organization’s operations, and prioritize your focus based on their criticality and the likelihood of near-term vacancies.”
“Start with your most urgent issues,” says Shanahan. “Are there pending retirements, expected departures, or at-risk colleagues in critical roles? Do you want to limit your focus to the executive team, or go deeper into the organization?”
Once you’ve answered these questions, you can better understand the organization’s specific succession risks and start developing talent to mitigate them. Try to provide multiple leadership development opportunities, such as committee assignments, special projects, mentorship programs, or training sessions.
Along the way, you’ll want to develop and document job descriptions and competency requirements for each key position and establish a regular review process to make sure the thinking embedded in the plan remains current.
A comprehensive succession plan should address both orderly, long-term succession—like planned retirements—and unexpected emergencies, and provide scenarios for what-if exercises. The more you engage with all possible scenarios, the better you can manage them if they arise.
Ideas into Action
“Creating a succession plan is a comprehensive process that, by necessity, involves multiple steps and stakeholders,” says Spencer. “Leaders want to get it right, because they understand the impact it will have on the people, the organization, and the mission, and that takes time and work. But it is absolutely worthwhile.”
While input should be gathered from various stakeholders, the most important primary decision-makers will be board members and current executives. Throughout the succession planning process, boards should stay focused on mission alignment and long-term organizational needs. They will also hold final responsibility for approving the succession plan, especially for the chief executive officer or executive director position. Current executives should also give input on mission alignment but will be especially helpful in identifying internal candidates and evaluating operational skills.
The decision-making process can vary based on the organization’s governance structure, but it’s crucial to have roles and responsibilities defined from the outset. “The board should be involved throughout the process—not just at the approval stage—to ensure the plan aligns with the organization’s long-term vision and goals,” says Shanahan.
The time needed to create a succession plan will vary based on the organization’s size, complexity, and current state of preparedness. It might take from three to six months for a small organization with a simple structure. For larger, more complex organizations, one to two years is a more reasonable time frame.
Strategic Governance
Remember, while creating a formal plan is important, the most effective succession plan is an ongoing, dynamic process integrated into the organization’s overall strategic plan and governance and aligned with its culture, goals, and mission.
“Your succession-planning process and resulting plan should support and advance the organization’s strategic objectives,” says Shanahan. For example, does it promote cultural goals like developing internal candidates? Does it demonstrate the organization’s commitment to transparency and openness?
Another aspect of integrating succession planning into nonprofit governance is in how and when you engage stakeholders. As a best practice, succession planning should be a regular board agenda item, with board members identifying and mentoring potential leaders on a predictable schedule.
While the plan is a work in progress, it’s also a good idea to seek input from major donors and community partners. “Keeping them informed about succession-planning efforts will build their confidence in the organization’s future, stability, and long-term impact,” says Shanahan. “While they may not be decision-makers, their experiences may provide helpful insights, and they sometimes have resources that you can leverage in planning.”
“Your legal, tax, and financial advisors may also be able to help,” says Spencer. In her role as a financial advisor, Spencer says she has helped many clients with succession planning. “Sometimes this means helping with knowledge transfer on investment strategies. Other times, it means helping them find candidates for senior roles, or simply sharing best practices and peer insights from our annual Endowment and Foundation Survey.”
Once the plan is formulated, documented, and socialized, don’t let it just sit on the shelf. Keep the momentum going. One idea is to create a succession-focused committee at the board level to continue to refine the plan, update it as needed, and gather feedback from stakeholders. “Succession is also an excellent topic for a deep dive at least once a year or a board retreat with a focus on long-term leadership needs and development,” says Shanahan.
Another good idea to benchmark your succession-planning practices against peer organizations and industry best practices. “This is something we help with often,” says Spencer. “The breadth of our client base means that we have access to leaders in all nonprofit sectors, including community foundations, religious organizations, zoos, the arts, medical research, private foundations, you name it.”
Succession planning is a critical component of good governance for endowments and foundations. While it may not seem as urgent as day-to-day operational issues, it is critically important. Implementing a sound plan requires commitment, time, and resources. However, this investment pays dividends in terms of organizational stability, leadership quality, and sustained impact.
As stewards of their organizations’ missions, board members and nonprofit leaders have a responsibility to look beyond their tenures and prepare for the future. By integrating succession planning into governance frameworks, endowments and foundations can build resilience, enhance donor confidence, and ensure that their important work continues uninterrupted.
When SECURE 2.0 passed in December 2022, much of the initial focus surrounded its mandatory provisions, some of which went into effect almost immediately. Plan sponsors and their recordkeeping partners had to react quickly. Now, they’re thinking about what’s next.
The Big Picture
One of the SECURE 2.0’s primary goals is to tackle the most common reasons employees choose not to participate in their employer-sponsored retirement plans. These include a lack of awareness about benefits, plan uses and advantages, and the sheer complexity of most retirement savings plans.
But perhaps the biggest reason employees don’t participate is that many feel they simply can’t afford to. As Pew Charitable Trusts reports, a full 43.5 percent of full-time workers who don’t participate in their employer’s plans cite affordability as the primary reason.
“If you can’t meet your financial obligations now, it’s almost impossible to think about what your finances could look like in the future,” says Chris Whitlow, head of CAPTRUST at Work, the firm’s employee-focused financial wellness solution. “SECURE 2.0 tries to help solve this challenge for people in all different career stages.”
Retirement as One Part of Financial Wellness
Not surprisingly, the act contains multiple retirement-centered provisions directed at employees in the final decade of their careers, but there are also provisions designed to help people in early and mid-career stages. “The overall effect is that SECURE 2.0 reframes retirement as one piece of each person’s bigger financial wellness picture,” says Whitlow.
As an example, Whitlow points to emergency savings accounts. These accounts provide a financial buffer for unexpected expenses, reducing the need for employees to dip into their retirement savings prematurely. “Having enough money set aside for potential emergencies is one of the biggest financial insecurities that often prevents employees from committing to long-term savings,” he says.
SECURE 2.0 permits employers to offer an emergency savings distribution option of $1,000 per year that can be repaid to the plan over a three-year period, with participants self-certifying the need for a distribution. Having an emergency savings option enhances employees’ ability to access money when it’s truly necessary but could increase plan leakage over time.
For that reason, and because of the heavy work involved in integrating emergency savings funds into plan designs, some sponsors are providing emergency savings outside of their retirement plans, says Mike Webb, CAPTRUST senior manager of plan consulting. “It’s another way of encouraging overall savings, and a savings mindset.”
“Having an emergency savings account reduces financial stress,” says Webb. “When you know you have enough money to deal with unexpected events, then you’re more likely to save for retirement. You’re more likely to participate in your employer’s retirement plan.”
However, for plan sponsors interested in offering emergency savings accounts, there are other ways to achieve the same goal, says Lisa Keith, CAPTRUST senior manager of plan consulting. “Alternate plan design options, like after-tax contributions, can help with savings without the complexity of emergency savings provisions.”
Regardless of how plan sponsors decide to bring these provisions to life, the point is that they are discussing employee benefits in new and bigger ways. “SECURE 2.0 encourages employers to consider the broader financial well-being of their employees, beyond retirement readiness,” says Whitlow. “It helps change the way people think about saving and about their retirement plans.”
Shifting the Mindset around Saving and Spending
This shift is necessary to encourage long-term savings among employees. It also may help reduce financial stress.
The integration of student loan matching is a prime example. “This is a game-changer for young professionals burdened with debt,” says Whitlow. An employee who is currently repaying student loans might find it challenging to allocate funds toward their retirement savings, especially when retirement is three or four decades away.
Through student loan repayment matching, employers can balance an employee’s student loan repayments with contributions to their retirement plan, thereby facilitating both debt repayment and retirement savings simultaneously. Provisions like this allow the employee to see an immediate benefit while also securing their financial future. This, in turn, can help improve overall financial well-being.
Over time, plan sponsors may find that SECURE 2.0’s focus on financial wellness leads to higher employee satisfaction and retention. “When employees know their employers are truly invested in their financial well-being, it fosters a sense of loyalty and commitment,” says Keith.
Putting Savings on Autopilot
Automatic enrollment is another feature that can help combat inertia and ensure employees start saving early in their careers. Beginning in 2025, SECURE 2.0 requires new 401(k) and 403(b) plans (and plan sponsors who newly adopt a multiemployer plan, or MEP) to include automatic enrollment with a minimum default rate of 3 percent, up to a maximum of 10 percent.
Although auto-enrollment is not required for existing plans, it is highly recommended and has been proven to substantially improve retirement readiness. This is because it removes the burden of actively opting into the plan.
Also, when employees are automatically enrolled, the vast majority will choose to stay. Research from Vanguard shows that auto-enrollment can increase participation by 30 percent or more, with more than three-quarters of plan participants remaining exclusively invested in the default fund three years later.
“Auto-enrollment is key to improving saving behavior, especially for younger employees,” says Keith. “I bet my own sons wouldn’t have money in their 401(k) plans if it weren’t for automatic enrollment.”
When coupled with automatic escalation, auto-enrollment can also ensure that contributions increase gradually over time, helping employees save more as their earnings grow. “We used to see a lot of employers starting auto-enrollment at 3 percent, but now we’re seeing default rates increase to around 6 percent,” says Keith. “Truthfully, I don’t think 3 percent was ever really adequate. It was a good start, but it’s not enough anymore. Continuing to auto-escalate helps people contribute more as they earn more, and it trains their brains to prioritize saving.”
By changing how employees think about and engage in saving, the SECURE 2.0 Act encourages a more proactive and positive approach to financial planning.
Challenges in Integrating SECURE 2.0 Provisions
Despite the potential benefits of the act, plan sponsors face significant challenges integrating its provisions to existing retirement plans. The complexity of new features and the need for administrative adjustments can be daunting. “But from a participant’s standpoint, many of these provisions are worth the work,” says Keith.
One of the main challenges is the effort required to update plan designs and administrative systems. “The operational complexities of offering things like emergency savings accounts and student loan matching are not insignificant,” says Webb. “Right now, plan sponsors are laying out years-long roadmaps to determine which of the optional provisions they’re going to offer, and when. They’re working with vendors and recordkeepers to build these things out as fast as possible, but it’s going to take time.”
Another challenge is ensuring clear communication and guidance to participants about new features. “Employees can’t use a feature if they don’t know it exists, don’t understand its benefits, or simply don’t know how to get started,” says Whitlow.
To facilitate the integration of these provisions, plan sponsors must invest in clear, continued education and communication. “Ongoing training is essential to ensure that plan administrators and employees understand the benefits and logistics of the new provisions,” says Keith.
Plan sponsors should also consider leveraging technology to streamline the implementation process. Advanced recordkeeping and automated systems can significantly reduce the administrative burden and improve the accuracy and efficiency of managing new features.
Furthermore, collaboration with service providers and consultants can help plan sponsors navigate the complexities of SECURE 2.0 and any future legislation or regulation.
In addition to technological and consultative support, plan sponsors should actively seek feedback from their employees and plan participants to ensure that plan design changes and new features meet their needs and expectations. “Regularly soliciting feedback from employees can help identify any issues early on and ensure the plan design is aligned with participant needs,” says Webb.
By reframing retirement readiness as one part of overall financial well-being, SECURE 2.0 offers the opportunity for plan sponsors to provide employees with a balance of long-term planning and an enhanced ability to meet near-term financial needs. Ultimately, the success of integrating these provisions depends on the commitment of plan sponsors to embrace this new model of financial wellness programs.
An annual tradition, this year’s survey expands on questions and techniques from previous years’ editions. As always, its intention is to help nonprofit leaders understand what others in the space are doing, and why.
Our goal is to arm nonprofit decisionmakers with clear and actionable information that can help them make a positive impact. By understanding peer thought processes, nonprofit organizations can tap into the collective wisdom of the sector to inform their own decision-making.
The survey is now closed. Results will be available soon.
Job markets may rise and fall, but attracting and retaining top talent remains essential to the long-term success of any organization. “Employees are our most valuable assets,” says Christopher Whitlow, head of CAPTRUST at Work. “Companies are built on the capital of the people who create the ideas.”
“When we lose that talent, the effect is far-reaching, from the time and cost of recruiting someone new to the loss of business-critical expertise when longtime workers leave,” says Whitlow.
Employees who feel happy at work tend to be more productive, innovative, and loyal. These effects can lead to happier customers and clients, which can, in turn, lead to greater business success. To keep more employees satisfied and less likely to begin job-searching, a good place to start is with your financial wellness benefits. But these days, financial wellness means more than simply teaching people how to budget.
Wealth-Building is Loyalty-Building
“One of the most powerful ways to attract and retain employees is to generate wealth-building opportunities for them that help keep them grounded in their daily jobs,” says Whitlow. “As an employer, if you’re looking at your workforce, and people are generally not in that space where they’re creating their own wealth, then you might want to think about how you can help them overcome their challenges, help level the playing field for them,” says Whitlow.
This means creating myriad opportunities that work for both your organization and your unique employee population, from tackling student loan debt to assisting highly compensated employees who might not be able to maximize their savings in a qualified retirement plan.
What is key is to understand the unique makeup of your employee base. Each organization is distinct, so benefits should be as well. “To be highly effective and highly efficient, we have to stop picking financial benefits and financial wellness programs off the shelf in a one-size-fits-all approach,” says Whitlow.
Surveys are a great way to learn which benefits employees actually want. To feel confident you’re offering the best financial benefits for a wide range of employees, start by asking them about the financial obstacles they’re currently facing and how they would rate their own financial health or financial confidence.
Ask First
“Don’t be afraid to ask open-ended questions,” says Jennifer Doss, CAPTRUST defined contribution practice leader. “If you let people describe their own challenges and goals, you’ll have more information about their financial situation and their needs.”
To make sure everyone feels represented, Whitlow suggests bringing your survey to your company’s employee resource groups, or ERGs. He suggests asking ERG leaders, “Can you look over these survey questions and tell us how you might change them to be more inclusive?”
Share the results of your employee surveys in aggregate to ensure anonymity, and share your plans for addressing respondents’ pain points.
Then, ask yourself: Do the benefits you offer today align with what your employees need? Are you offering a variety of benefits for different demographic groups? Where are the gaps between your current benefits and the things employees are asking for?
Knowing who you are as a company can help you curate the right benefit menu. What do you want for your employees? Whitlow calls this your “employee mission statement.”
One important demographic to engage: your older workers. These culture-carrying employees, who are approaching retirement, will be leaving with deep institutional knowledge. It’s crucial their knowledge is passed on. While you get a succession plan in place, keep older workers engaged by adding more skills to their palettes through reverse mentoring or formal educational reimbursement.
Remember that surveying employees should be an ongoing action. Revisit your surveys on a regular cadence to ensure they’re still aligned with your mission, vision, values, and needs. The right cadence will depend on your organization’s capabilities and goals, but many companies choose to survey employees at least once a year.
Educate and Inform
It’s not worth having superior financial wellness benefits if your employees don’t understand what you’re offering. To close the perception gap, “Show current and prospective employees the benefits awarded to them on an annual basis, including both direct and indirect compensation,” says Doss.
Communicate this information via multiple channels to resonate with different demographic groups. It’s up to employers to make benefits communications available through different media, easily accessible, and available in multiple languages. For instance, you might use infographics, pre-recorded videos, live, virtual meetings, and written articles to explain your benefit package in different ways. You might try incorporating this shift in open enrollment and benefits materials through anecdotes, employee testimonials, and lunch-and-learn sessions. Steer away from a list of features and lean into stories that explain the value.
Remember that communication channels should run both ways, so give teams plenty of options for asking questions and giving feedback.
When your benefits include a financial wellness program that addresses the unique challenges and goals of your whole employee population, individual employees are more likely to feel cared for, and to stick around.
“Your current employees are the culture carriers of your organization,” says Whitlow. “Those employees are the secret to attracting and attaining better candidates who are going do the same thing in the future. It’s a cycle. And it’s through this cycle that your company can find long-term sustainability, because your people, your most valuable asset, are going to attract new people to your business and keep your customers happy.”